NewsFlash
Nov 30, 2005
Vol 4, Issue 5
Inside This Issue:

QuickFlash – Important Info you need to Know!

New Frontiers in Recruitment

Ask Miss Deed - Ethics

Health care employers turning to doctors living 'the locum life'

Vendor Profile: Physician & Nurse Licensing Services

Web Chair Announces Complete Makeover of World Job Bank

NAPR Services Update

National Conferences of Interest

Contact Us:

NAPR Website

E-Mail NAPR Headquarters

NAPR Board:

President
Sandi J. Brewer

President-Elect
Karen Zeller

Vice President
Jo-Ann Toldt

Secretary/Treasurer
Martin H. Osinski

Immediate Past President
Mike Broxterman

Directors:
Jane Born
Neal Fenster
Tammy Jamison
Michael Levison
Ronald Watson

NAPR Services, Inc.
Julie Sherriff

Ethics
Richard Glehan

Internet/Website
Daniel Stern

Executive Vice President
Bill Kautter


QUICKFLASH

  • The NAPR Pulse (newsletter) is interested in receiving newsworthy information about our members. Please email Tammy Jamison, editor of the NAPR Pulse, at tammy.jamison@lvh.com with announcements, awards, promotions, or anything else that is fit to print!

  • The 2006 Annual Convention is scheduled for San Antonio - 4/19-21, 2006
     
    Highlighted below is the Recruitment Skills track (the NAPR/NALTO School of Healthcare Recruitment). The Convention program, in its entirety, will be highlighted at a later date.


New Frontiers in Recruitment

 

NAPR/NALTO 2006 Annual Convention
April 19-21, 2006
Hilton Palacio del Rio * San Antonio, Texas

 
Introducing:
 

NAPR/NALTO School of Healthcare Recruitment

Absolute MUST for new recruiters, recruiters with two years or less of experience, in-house recruiters, locum tenens recruiters, and experienced recruiters wanting to get back to the basics!
 
NAPR/NALTO School of Healthcare Recruitment
Program Overview- Attendees are encouraged to enroll in this 4 session track covering the basics of recruiting from cold calling to closing the deal. Each session is designed to provide an interactive environment both visually and verbally. These sessions will be “closed door” sessions and will only be available to attendees that have pre-registered. Attendees will be required to attend all four sessions. Attendee will be provided a syllabus and certificate of attendance.
 
Instructors- Learn from the industry's top-producing recruiters/ trainers as they unveil their secrets and techniques in making a successful placement and the process behind it.
 
Who Should Attend?- Anyone and everyone that’s new to the industry with two years or less of experience. Experienced recruiters that would like to get back to the basics or in-house recruiters that are new to the industry and are looking to understand the sales psychology behind physician recruiting.
 
Outcome- Attendees will walk away with the basic fundamentals needed in understanding the entire recruitment process from the initial cold call to the candidate signing their employment contract.
 
Cost- In an effort to encourage healthcare recruiters with fewer than 2 years experience to attend the NAPR/NALTO Annual Convention, those recruiters who qualify may attend the NAPR/NALTO School of Healthcare Recruitment, the general sessions, and all social and meal functions for $200 per recruiter. See the NAPR/NALTO 2006 Annual Convention Preliminary Program for more details.
 
Registration Form (PDF)

Thursday, April 20, 2006

10:45 a.m. - 11:45 a.m.
Title: Cold Calling, Pre-Qualifying and Behavioral Based Interviewing
Purpose: To provide the attendee a variety of techniques to use to source and qualify prospects. The beginner recruiter and the seasoned professional will benefit by gaining some practical applications to use when qualifying prospective candidates.
 
Learning Objectives: Attendees will review the basics of cold calling by discussing common objections encountered in the cold calling process. Techniques in qualifying prospective candidates will be discussed and practiced. Behavioral-based interviewing techniques will also be used to determine a prospects’ likelihood to make a move.
 
Instructors will provide attendees with real-life scenarios, which will be role-played and discussed in a round-table format. This session will be highly interactive.
 
Attendee Outcome: Upon completion of this session, attendees will have reviewed “how to” overcome common cold calling and qualifying objections. They will have discussed the best ways to determine if a candidate is a seriously motivated candidate or not, and will have been given the opportunity to practice what they have learned by role playing real life scenarios. Attendee’s will be ready to take on the next session…”Selling the Opportunity—Two-way selling.”
 
1:30 p.m. – 3:00 p.m.
Title: Selling the Opportunity – “Two-Way Selling”
Purpose: To provide the attendee the basic skills and knowledge necessary in providing the “Two Way Sell;” First, presenting the opportunity to the candidate, and then presenting the same candidate to your client.
 
Learning Objectives: The class covers the do’s and don’ts on presenting both the candidate to the job and the job to the candidate. Instructors will provide the necessary questions needed to ask your candidate, helping you to overcome the objections, looking for the hot buttons, and correctly understanding what the candidate really is looking for. In turn, then presenting your candidate to the client, helping them to see that this is really a good candidate. We will help you to understand what type of candidates not to present, and helping to determine what is the best fit for your client.
 
Attendee Outcome: Following the session, participants will have the opportunity to present their candidate to clients in a role playing type atmosphere in various different types of settings. They will learn proper client-candidate presentation techniques and learn how to properly select the right jobs for the candidates and the right candidates for the job; acquiring the basics for the “Two-Way Sell”.
 
3:30 p.m. - 5:00 p.m.
Title: Overcoming Objections
Purpose: To provide the attendee with ways to overcome the common objections given by clients and candidates in regard to the placement process.
 
Learning Objectives: Attendees will be provided with the most common objections along with effective rebuttals heard on a daily basis within our industry.
 
Attendee outcome: This will be an interactive session allowing audience and instructor input on how to handle common objections. Attendees will take away practical knowledge to put to use when back in the office and on the phones.
 

Friday, April 21, 2006

10:15 a.m. - 11:30a.m.
Title: Closing- Bringing It All Together
Purpose: To provide the attendee the basic closing skills needed to enhance their interview to placement ratio and for beginner recruiter to give them the fundamentals needed to understand the closing process and sequence.
 
Learning Objectives: Attendees will have a basic understanding of the closing sequence from the first conversation with a candidate to the last (post-interview/ offer) conversation. Instructors will provide you with the tools and telephone techniques necessary to enhance the participants closing skills by understanding the entire process.
 
Attendee outcome: Following the session, participants will have role-played various closing scenarios. They will know the basic closes, trial closes including strategies needed to increase their interview to placement ratio.
 

 


Ask Miss Deed

Dear Miss Deed:
 
I list my practice opportunities on NAPR’s World Job Bank and recently received notice that some of the language I was using in my job descriptions was discriminatory. The two examples I was cited for are “We are seeking an American Medical School trained anesthesiologist…” and “Our client is seeking a fourth female OB/Gyn…”. I think the NAPR is wrong. I have always used this language but now...
 
I'm Surprised

Dear Surprised:
 
An underlying principle greatly simplifies the decision on what you need to do in determining whether the language is discriminatory.
 
If you are inferring or appear to infer that a certain type of individual is unwanted, it is probably discriminatory. Most advertisers who use language that subtly or overtly excludes a certain group of candidates is discriminatory; otherwise the exclusionary language is unnecessary.
 
In both cases the added descriptive words “American Medical School Trained” and “seeking a female OB/Gyn” are there only for one purpose and that is to eliminate anyone not American school trained or someone who is not female. Clearly that makes it discriminatory. If your client was acting in a non-discriminatory way, they would interview all candidates and select the one who fit best into their group, regardless of where they were trained or their gender. Certainly your client can choose one medical school over another, but by adding American Medical School the clear inference is that individuals trained in non-American schools need not apply.
 
In terms of the “female OB”, clearly there are male OB/Gyns who are competent. The attempt to add only a female basically eliminates any male candidate. In speaking with the NAPR attorney, this makes it discriminatory.
 
By the way, you can describe your client very specifically without it being discriminatory. For example, you can say “A group of 4 female OB/Gyns is seeking a fifth person to join their group.”, or “Five Christian internists are seeking another person to join their practice.” These are not discriminating because there is no inference that only a female or only a Christian is an acceptable candidate. Please note the phrase “fifth person” and “another person” is clearly different from just saying simply “another.”
 
It is not that difficult to determine if something is discriminatory; if you think it is, it probably is.
 
Cordially yours,
 
Miss Deed
 

Miss Deed is an expert on all things ethical, and is ready to answer your questions. All questions to Miss Deed must be accompanied by the individual's name, telephone and e-mail address. If the individual does not want his or her name published, we will publish the question with the statement: "Name Withheld By Request." No questions will be considered without verifying who the sender is. Send your questions to Miss Deed at the following e-mail address: DearMissDeed@napr.org and your question may appear in an upcoming NewsFlash!


Health care employers turning to doctors living 'the locum life'

-Susan R. Waldron
CEO, Prime Staff

 
Over 15 percent of physicians have worked locum tenens (Latin for "place holding") on behalf of another physician at some time in their lifetimes. That trend is continuing. Locum tenens groups are the emerging medical group business model.
 
Shortages of graduating medical residents, upwards to 200,000 across all specialties, are predicted by 2020. Increasingly, private and academic medical groups are relying on locum tenens agencies to supplement their physician coverage either on a full- or part-time basis.
 
"While health care reimbursement continues to decline, and medical groups find they must see more patients to make ends meet, the ability to self-cover a group practice is virtually impossible," says health care financial consultant Reed Tinsley, CPA, of Houston-based Reed Tinsley & Associates.
 
Distributing a full caseload of patients among physicians who are already fully booked compromises the physician/patient relationship.
 
"It makes more financial sense to bring in a qualified physician when you need one rather than carry the overhead of a salary you cannot routinely support," he says.
 
Historically it was assumed that a locum tenens doctor was a physician who couldn't find a "real job." And the risk of medical malpractice in using what was perceived as inferior medical care was too great.
 
But more and more medical groups have found this not to be the case. Reputable locum tenens firms carry medical liability insurance to the professional limits required in the bylaws of their clientele. Statistics show that the loss history of locum tenens physicians is no greater than the general population of physicians. Locum tenens physicians today include doctors highly trained and board certified in their fields. While seeking relief from the stresses of group practice, they desire a vehicle to provide the quality patient care they signed up for. The common denominator is that they work as independent contractors through a supplemental staffing firm, credentialed to the highest regulatory agency required by the requesting medical facility/medical group, and are paid to see the expected volume of patients scheduled that day.
 
"I just see patients, that's why I do this," says a Houston board-certified emergency physician. "I don't have to worry with the politics among faculty, be concerned about where funding is coming from, fret over who's going to cover for who. I just see patients for the required hours, devote all of my time to providing care to the Houston community, and then go home."
 
"I may join a medical group again one day, but for now I have the best of both worlds," says a board-certified internal medicine physician who is working as a locum tenens while doing a fellowship in pulmonology in Houston.
 
"I have time on my hands and enjoy the ability to have patients I periodically care for while I am finishing up," he says. "Being a If more physicians took their time right out of residency, identifying the right fit for their career move, the "first year bounce" may not occur as often as it does.
 
"Locum tenens opportunities are a wonderful venue for our graduating residents to identify the environment that is going to work best for them," says Glenda Thurman, coordinator for the Family Practice Residency Program at The University of Texas Health Science Center in Houston. "Having the opportunity to experience the work ethic and culture of various medical groups seeking a relationship before you sign on the bottom line is better both for the new doctor and the potential employer," she says. "I have had several young people share their horror stories of signing with a medical group and then leaving before the end of the first year. Expectations were not met on either side. It is demoralizing, and doesn't have to happen."
 
Private medical groups and faculty practice plans in the academic arena alike have capitalized on the locum tenens physicians available in today's health care market. Local health care employers that tout "best employer" accolades routinely use credible supplement staffing resources to enhance and provide relief for their medical and clinical staff.
 
The most recent collaborations of the Medical Group Management Association, National Association of Locum Tenens Organizations and the National Association of Physician Recruiters affirm the recognition of the physician who chooses working locum tenens as their response to the demands on the medical group practice.
 
Locums used to be considered a "dirty word." Now it is an acceptable lifestyle!
 
Susan R. Waldron, a certified medical practice executive, is CEO of Prime Staff Advanced Medical Division (www.primestaffusa.com).


Vendor Profile: Physician & Nurse Licensing Services –
 
An Interview with Pat Daniels, President & Director of Licensing Services
 
By NAPR Headquarters Staff
 
What does this company do?
We specialize in assisting Physicians, RNs, CRNAs, PAs, and therapists with obtaining medical licenses throughout the United States and its territories. With over ten years of licensing experience we have developed a network of contacts that allows us to expedite the licensing process. Our goal is to reduce the time frame and stress associated with the acceptance and placement of a medical provider in a new position.
 
What is your position there?
I am the President and Director of Licensing Services. I oversee the application process, manage the staff, and am the contact for physician candidates once we have begun the process. I review all initial licensing requests from the candidates for accuracy, expected time frames, general acceptability to the board they are applying to and answer any general questions or concerns. I also serve as the liaison between the respective State Medical Boards on behalf of our candidates.
 
What services or products do you provide that would be of interest to physician recruiters?
When we started our company our emphasis was in marketing our product to the highly productive, high quality small to midsize physician recruiting company. We felt that through Physician & Nurse Licensing Services that participating physician recruitment firms could offer a service to their candidates or clients that the larger firms were offering as an in-house specialty and at a fraction of the cost. In many cases offering our service separates them from another competing firm. Secondly we recognize the unique position and importance that recruiting firms specializing within the medical provider arena enjoy in relationship to our ultimate marketplace (the physician), as a result we invite referring firms to share in our revenue sharing program. Today we market to all levels of the hiring procedure and have become an ally to those in the recruiting industry, through our contacts and as a source of referrals for the physicians that contact us directly.
 
Please provide a brief profile about yourself
Pat Daniels started working in the Locum Tenens recruiting and placement industry in the mid 90s'. Founding Physician & Nurse Licensing Services in Jan of 2001 with her husband Bob, Pat took on full time business ownership. Previous experience included work as a licensure coordinator for HKA Locum Tenens, now Interim Physicians & MDA in Atlanta GA. Prior to working in the Licensing industry Pat was a Senior Administrative assistant ( gaining her tremendous organizational skills and office administrative talents) for several of the top fortune 500 companies including Rockwell International, S C Johnson and Son, Inc. and Lockheed.
 
Contact information  
Physician & Nurse Licensing Services - (800) 203-2649 office, (800) 203-2689 fax.
info@physician-nurselicensing.com
www.physician-nurselicensing.com


WEB CHAIR ANNOUNCES COMPLETE MAKE OVER OF WORLD JOB BANK
 
-By Daniel Stern, Web Chair

 
With the support of the Board of Directors and the hard work of the web committee of NAPR, the NAPR Web Site www.napr.org, featuring the World Job Bank for the use of physicians and NAPR recruiter members of the site, will have a complete and thorough make over, effective in January of 2006. Members will see major changes. The Home page will have a completely different look for the first time since 1999, when the site was first developed. The following will be some of the major changes:

  1. Physicians will be able to sign up in a more user friendly fashion.
  2. The Board has authorized a Google Advertising campaign which will attract many more physicians to the site.
  3. Physicians and others entering the site will be able to access the members of the site in a much easier fashion.
  4. All the search engines have been reviewed so that searches for physicians and other information will be easier to retrieve.
  5. All elements of site navigation will have been reviewed for effectiveness.
The site itself has been transferred to our headquarters in Orlando Florida. This has made it possible to make changes to the site when necessary within days rather than months. The interactivity of the site has been enhanced. Physicians will be able to access information pertinent to their needs, such as Physician Salary surveys and links to other sites of interest to them. They will be able to archive certain newsletters and other information.
 
Everything is being done to attract physicians to the site, including advertisements in major professional journals. The NAPR Board has authorized over $35,000 in advertising dollars to get physicians to look at the site.
 
Vendors: for the first time, the NAPR board has authorized our vendors to place a link directly to their web sites for a small fee. This will help in defraying the cost of joining the site to our members. Plus it will give our vendors a wonderful opportunity to keep their products front and center and make it easy for our members to subscribe to their services.
 
Through our Google campaign, we have already noted a substantial rise in the number of unique visits to our site and an increase in physician registration on the site.
 
Currently, we have about 140 members from the NAPR ranks that utilize the site on a daily basis. We would encourage the rest of the membership to avail itself of this golden opportunity to search among more than 5,000 physicians that have registered in the past, and approximately 150 to 250 new physicians sign up every month. Due to the nature of our membership, the price of joining the www.napr.org site is the most reasonable on the web, due to the Board’s insistence that the price be discounted to our members.
 
For more information on how to join, please contact Wyn Bryant at headquarters at wbryant@napr.org or your web chair, Daniel Stern at sternd@danielstern.com.  


NAPR Services Update
-by Julie Sherriff, President, NAPR Services, Inc.
 
We are soon closing out another successful year of generating candidates for our members and the job openings they represent. I believe most physician recruiters will agree that this has been a challenging year in terms of developing quality candidates who are decisive and ready to make a move.
 
2005 Remaining Program: You still have time to participate in the physicians “Willing to Relocate” mailer program which will have mailings in December and January. If interested, please contact Victor Fernandez at NAPR headquarters.
 
2006 Programs: The Board of Directors for NAPR Services, Inc. met recently by conference call to plan additional member sourcing programs for 2006. Please watch your mailbox, email account, and fax for details regarding our programs. The 2006 programs include an exciting and very unique and cost-effective journal-advertising program for members, a complete revamping of the mailing program, and on-line response by physicians. We plan to have information out to members starting in early December, so keep your eyes open!
 
Volunteers Needed: We could use one to two additional committee members to help us plan and develop various NAPR Services programs for 2006 and beyond. If you have talents or interests in candidate sourcing, advertising or mailings, please contact me: jsherriff@sherriff.com
 


National Conferences of Interest

Websites that offer upcoming conference information:
 
www.nejm.org/meeting (dates available on website)
 
The Journal of American Medical Association lists meetings as well.


If you have questions or comments about NewsFlash, please contact: Bill Kautter at bkautter@napr.org (800-726-5613) or NewsFlash Editor, Jane Born at jborn@bornbicknell.com

Please note that letters and comments sent to the publisher are automatically considered for use in upcoming issues unless you expressly request that they not be used. You may request that you remain anonymous in the case that your letter or comments are used. We reserve the right to edit for brevity and/or clarity.

This eNewsletter is automatically sent to all NAPR members as an added, free benefit of membership. Non-NAPR Members are invited to subscribe to this newsletter by contacting Judy Clark at jclark@kmgnet.com.

The National Association of Physician Recruiters (NAPR), headquartered near Orlando, Florida, was founded in 1984, for the purpose of creating a national organization through which professional physician recruiters could work together to maintain standards of excellence within the industry and ensure the highest degree of quality in recruitment services. Today, the NAPR represents over 400 members, including recruitment firms, in-house staff physician recruiters, as well as contract staffing and management, trying to make a difference in the physician recruiting industry.

NAPR, 222 S. Westmonte Dr, Ste 101, Altamonte Springs, FL 32714, 800-726-5613.