NewsFlash
October 28, 2004
Oct 28, 2004
Vol 3, Issue 10
Inside This Issue:

QuickFlash – Important Info you need to Know!

2004
Fall Fly-In

Vendor Advert. in NAPR Services Mailers

NAPR Board of Directors Discussion Items

Ask Miss Deed: Ethics

NAPR Services New Mailing Program

Important Fax Legislation Update

Doc-Group Costs Growing Faster than Revenue

National Conferences of Interest

Contact Us:

NAPR Website

E-Mail NAPR Headquarters

NAPR Board:

President
Mike Broxterman

President-Elect
Sandi J. Brewer

Secretary/Treasurer
Jo-Ann M. Toldt

Immediate Past President
Karen Zeller

Directors:
Ronald Watson
Joan Pearson
Neal Fenster
Susan Edson
Martin H. Osinski
John S. Daniel

NAPR Services, Inc.
Julie Sherriff

Ethics
Richard Glehan

Internet/Website
Daniel Stern

Executive Vice President
Bill Kautter


QUICKFLASH

  • Dan Corbett Resigns as President-Elect
  • The Recruiter News is interested in receiving newsworthy information about our members. Please email Susan Edson, editor of the Recruiter News, at sedson@nehs.net with announcements, awards, promotions, or anything else that is fit to print!
  • The 2004 Fly-In is scheduled for November 11-12 in Ft. Lauderdale.
  • The 2005 Annual Convention is scheduled for April 6-9 in New Orleans at the Wyndham Hotel at Canal Place.
  • Willing to Relocate (WTR) Mailers
  • NAPR Owners/Managers Retreat is scheduled for January 26 & 27, 2005, at the Fiesta Americana Grand Coral in Cancun, Mexico. (Complete details will be mailed in November) Attendance is limited!


Dan Corbett Resigns as President-Elect;
Sandi Brewer Appointed President-Elect

NAPR President-Elect Dan Corbett has submitted a resignation from the NAPR Board of Directors. In his letter to the Board, Corbett stated, “Davis-Smith is getting out of the physician recruitment business altogether and putting all of our efforts into our new radiology management and consulting business.” NAPR wishes Dan and his company the very best.

In accordance with the NAPR Bylaws, the NAPR Board of Directors recently met for a special called meeting, and voted unanimously to appoint Sandi Brewer (who was currently serving as Vice President) to serve the unexpired term of Mr. Corbett. NAPR congratulates Ms. Brewer on her appointment.


Are you planning to attend the NAPR 2004 Fall Fly-In?

There's Still Time Book your Tickets and F L Y to the FLY-IN!
Today's fares posted on Southwest for November 11 - 13 show round trip fares to Fort Lauderdale as low as $140.00 round trip! (from Manchester, NH). So, don't wait...enjoy the weekend in Florida and book your seats and reserve your space for this important conference today!
Florida Hurricanes
are Over!

If so, you need to know:

  • The 2004 Fall Fly-In will be in Ft. Lauderdale, November 11 & 12. The meeting starts Thursday, November 11, with a reception and dinner at 6:30 p.m. The Fall Fly-In ends Friday, November 12, with adjournment at 5:00 p.m, followed by the Thank You reception from 5:00 p.m. - 6:00 p.m.

  • The hotel for the Fall Fly-In is the Hard Rock Hotel. The Hard Rock Hotel is conveniently located only 10 minutes from the airport. The cost is $155.00 Single/Double plus tax.

     

SCHEDULE
THURSDAY, November 11
4:30 p.m. – 6:30 p.m. Registration Open
6:30 p.m. – 7:00 p.m. President’s Welcome Reception
7:00 p.m. - 9:00 p.m. Networking Dinner
Sponsored by New England Journal of Medicine
You will enjoy rock 'n roll music while you eat, network and dance to the great sounds of the Hard Rock Hotel & Casino’s DJ.
FRIDAY, November 12
7:30 a.m. - 3:30 p.m. Registration & Exhibit Hall Open
7:30 a.m. - 8:00 a.m. Continental Breakfast with Exhibitors
Sponsored by PhysicianWork
8:00 a.m. - 10:30 a.m. OPENING GENERAL SESSION
“Seven Secrets of Building a Business That Has Value”

Keynote Speaker: Patricia Drain, CPC, CSP, Phoenix, AZ
Patricia Drain is an international author and speaker with 20 years of recruiting experience. She has served on the Board of Directors for NAPS for the past 10 years and is a recipient of the NAPS Hall of Fame Award and the “Most Innovative Business Practice Award" from The Working Woman Magazine. She has written several books, one of which has been published in 7 different languages. Her newest book “Seven Secrets for Building a Business That Has Value,” has gotten rave reviews. Patricia started her executive search/staffing firm from nothing, built it into one of the top firms in Phoenix, AZ, and sold it eight years later at an incredible profit. In this session she will share her seven secrets for developing low-cost, award winning marketing tools, recruiting, motivating and retaining great recruiters, and establishing systems that will create value for any company.
10:30 a.m. - 11:00 a.m. Refreshment Break with Vendors
Sponsored by Medical Marketing Service, Inc. (MMS)
11:00 a.m. - 12:00 p.m. “Procuring Cause - Don’t Place Your Bets Too Early”
Moderated by: John Daniel, Daniel & Yeager, Huntsville, AL
Panel: Mike Broxterman, Pinnacle Health Group, Atlanta, GA; Marty Osinski, American Medical Consultants, Inc., Miami, FL; Katie Abby, representing the Locum Tenens Companies; and Dana Butterfield, representing the In-House recruiters.

The NAPR has long supported Procuring Cause as the basis for entitling a firm to receive its fee. This session will discuss the pros & cons of Procuring Cause and the consideration of adopting Procuring Cause as a foundational component of the NAPR standards for the industry and for its membership.
12:00 p.m. - 1:30 p.m. Networking Luncheon/NAPR Mid-Year Update
1:30 p.m. - 2:45 p.m. “Avoiding Liability Under the Fair Credit Reporting Act and Recent Employment Law Decisions — Keeping Your Hands Above the Table”
Speaker: Colleen Rea, Attorney, Stromberg Cleveland Crawford & Schmidt PC, Denver, CO
What you don’t know CAN hurt you. Learn how and when the Fair Credit Reporting Act applies to your business and how to comply with its provisions in order to avoid liability. Learn about recent employment law trends that make your business a target of employment law cases.
2:45 p.m. - 3:30 p.m. “Turn Advertising Blues into the Big Payoff”
Speaker: Niki Hogan, Daniel & Yeager, Huntsville, AL
Topics Include: Don’t spread yourself too thin; Track your advertising and see what works; Measure yourself against your competition; Keep Advertising Fresh - you should refresh your campaign annually; Verbiage should reflect market trends; and Better have the customer service to back up your advertising claims.
3:30 p.m. - 4:00 p.m. Refreshment Break with Exhibitors
4:00 p.m. - 5:00 p.m. “Top Producers - Cashing in the Big Chips”
Speaker: Patricia Drain, CPC, CSP, Phoenix, AZ
Whether you place Physicians, CEOs, or Managers, the process is all the same. After interviewing top producers from all over the country for years, Patricia discovered that top producers share certain qualities that make them stand out and produce more. She will share those qualities along with a technique to give yourself a raise in the coming months.
5:00 p.m. Conference Adjourns
5:00 p.m. - 6:00 p.m. Thank You Reception
Hosted by NAPR Services, Inc.


NAPR Board to Consider Vendor Advertising in NAPR Services Mailers

The NAPR Vendor Services Committee has been exploring the possibility of offering some of our vendor members the opportunity to advertise in the NAPR Services, Inc., Mailers by including in the mailings a one-page flyer about the services they offer to practicing physicians.

A major benefit of offering vendor advertising is that it would reduce the cost of participating in a mailer because the vendors’ advertising fees would help offset the mailing costs.

We have received some member feedback on this idea.

Let me attempt to further explain what the Vendor Services Committee is recommending.

Please understand that a decision on offering vendor advertising in the NAPR Services Mailings has not been finalized. This idea will be discussed at the November 11 NAPR Board of Directors meeting in Fort Lauderdale, FL.

As our Board carefully considers this move, we are trying to measure the lower cost benefits against the remote possibility that offering vendor advertising could have a negative effect on response rates.

It is my understanding that the vendors who would potentially participate in these mailings are not direct competitors with our members. The Vendor Services Committee is recommending that we should only approach vendor members who provide services such as legal, financial, relocation, licensing, and credentialing.

It would let the physician candidates know that NAPR has a working relationship with companies that can assist them in specific areas when they choose a new practice opportunity/location.

Further, the Committee is recommending that only one member vendor would be permitted to advertise per mailer. Thus, the physician would not be inundated with pages of advertisements.

Please remember, we are still in the discussion stages of how to proceed and this proposal cannot be implemented without a formal vote of the NAPR Board of Directors.

If you have any comments about this proposal, please email them to me at mbroxterman@phg.com or to Joan Pearson at joan@catalinarecruiters.com no later than Friday, November 5, 2004.

-Michael Broxterman, NAPR President


NAPR Board of Directors Discussion Items

President Mike Broxterman welcomes member input on the following topics which will be discussed at the November 11 NAPR Board of Directors meeting in Fort Lauderdale, Florida:

  • World Job Bank security breaches
  • Procuring Cause
  • Binding Arbitration
  • Vendor advertising in NAPR Services Mailings
  • On-Line New Member Orientation Program
Please send your comments on these topics, or suggestions for other agenda items, to Mike Broxterman at mbroxterman@phg.com.


Ask Miss Deed

Dear Miss Deed:

I was speaking with a recruiter at another firm and got into a somewhat heated discussion regarding candidate referrals. I seek your sage opinion.

When I obtain a candidate name from the NAPR’s World Job Bank or Cooperative Mailing Program, I e-mail the doctor describing a practice opportunity and ask if he or she is interested and if so to e-mail me his or her CV. If I receive the CV, I e-mail it to my client after calling them to “clear” the name. If the client is interested, I e-mail the doctor requesting visit dates which I forward to the client who contacts the doctor.

My friend in the other firm says I must talk to the candidate first! I work with many doctors; I don’t have the time to actually talk to a doctor!

Is my friend right?

Too Busy

Dear Too:

You are correct in the sense that the Ethics Code neither addresses how you contact a candidate to notify them about a job nor how you obtain their permission to present his or her credentials. Notwithstanding that, I realize these are the modern times with electronic, multi-tasking, minimally invasive interpersonal skills setting the norm for business; but come on now, have you truly no time to get that extra bit of information from your candidate that will show your client that your fee is justified and earned?

Is it really so difficult to press a few telephonic buttons and actually speak with your candidate to establish some rapport?

I spoke to the Ethics Chairman and he said the Ethics Committee contemplated submitting for approval to the members requiring “live” contact with a candidate, but passed on inserting language to that effect because it was too dictatorial. He said that this is still a people-to-people business and it was not necessary to remind people of the obvious.

So, go on e-mailing to your heart’s content. It will be unfortunate if you lose a few placements each year because of your sterile relationship with your candidates, since you obviously believe that e-mail contact is the most efficient way to perform today’s recruiting business. Recruiters who operate only this way rob themselves of a powerful asset—establishing a relationship with their candidate. This gives them a distinct advantage when it comes to closing the deal and getting the doctor to sign because the candidate comes to trust your skills and judgment. While you might be saving time now, you also could be losing several thousands of dollars in lost placement fees by not speaking and establishing a relationship with your candidates.

Cordially,

Miss Deed

Miss Deed is an expert on all things ethical, and is ready to answer your questions. All questions to Miss Deed must be accompanied by the individual's name, telephone and e-mail address. If the individual does not want his or her name published, we will publish the question with the statement: "Name Withheld By Request." No questions will be considered without verifying who the sender is. Send your questions to Miss Deed at the following e-mail address: DearMissDeed@napr.org and your question may appear in an upcoming NewsFlash!


NAPR Services Willing to Relocate (WTR) Mailers

NAPR Services Coop Mailings: Willing To Relocate Mailers

2004 WTR (Willing to Relocate) Mailer Program

This October we will start a new mailing program concentrating on Doctors who have identified themselves as being willing to relocate or consider another practice opportunity. This month’s 5,000 mailing pieces will go to 9 selected hot subspecialties, namely Cardiology, Gastroenterology, Hematology, Endocrinology, Pulmonary Critical Care, Critical Care Medicine, Infectious Disease, Neurosurgery and Vascular Surgery. We will be designing a new response form specifically for these mailings acknowledging the physicians’ designation as “willing to relocate”.

The cost of the mailer is $575 per participating firm.

To register or learn more about any of the Coop mailers, please call Victor at NAPR Headquarters: 800-726-5613 or email at vfernandez@kmgnet.com


Important Fax Legislation Update - Please Read!

The Fax Opt In legislation has been working its way through Congress for quite some time now. Many Trade Associations, including NAPR, have been very active in getting the legislation changed from an Opt-In rule to an “existing business relationship” (EBR) exemption. In addition, the Fax Ban Coalition has been working with the FCC to delay the start of the Fax Opt-In legislation from a January 1, 2005, date to June 30, 2005, in order to provide sufficient time for Congress to complete their efforts. NAPR is pleased to let you know that the FCC has approved the stay of the legislation.

You are probably wondering what, if anything, should I be doing differently? The answer is nothing. Until such time that the final bills are enacted, you do not have to do anything differently. Even with pending legislation, many recruiting organizations still choose faxing when they need to get information into the hands of their candidates and/or clients.

You can be assured that we will continue to keep you updated on all legislation that could impact you and your clients.


Doc-Group Costs Growing Faster than Revenue

Multispecialty medical groups' operating costs per physician rose 3.1% in 2003, compared with a 3% increase in medical revenue, continuing a recent trend, according to the Medical Group Management Association. Expenses grew faster than revenue despite groups' cost-cutting efforts -- the average group lowered spending on registered nurses about 3.4% and reduced housekeeping, maintenance and security spending by about 14% in 2003, the MGMA said, releasing its latest cost report at its annual meeting in San Francisco. "What the MGMA survey does not show is whether the groups are doing without important resources or whether they actually increase efficiency," said Daniel Stech, director of the MGMA's survey operations.

Pediatric and family medicine practices reduced total operating costs by about 2.4% in 2003 against a decline in total medical revenue of about 4.3%, in both cases slightly decreasing full-time-equivalent support staff. Orthopedic surgery practices had the greatest increase in operating costs -- 7.3% in 2003 and a total increase of 36% since 1998. Fees paid to management service organizations rose about $9,000 per physician, suggesting that groups outsourced more functions or responsibilities as they cut staff. Meanwhile, medical liability premiums for multispecialty practices jumped nearly 23%.

-- by Michael Romano
reprinted from ModernHealthcare.com


National Conferences of Interest

2004

American Heart Association
November 7 – 9, New Orleans, LA

NCCHC
November 13 – 17, New Orleans, LA

World Congress of Gynecologic Endoscopy
November 10 – 13, San Francisco, CA

Psych. Congress
November 18 – 21, San Diego, CA

RSNA
November 28 – December 3, Chicago, IL

2005

American Association of Neurological Surgeons
April 16-21, New Orleans, LA

Websites that offer upcoming conference information:

www.nejm.org/meetings You can get most dates from this web site.

The Journal of the American Medical Association lists monthly meetings as well.


If you have questions or comments about NewsFlash, please contact: Bill Kautter at bkautter@kmgnet.com (800-726-5613) or Public Relations Chair John Daniel at john_daniel@daniel-yeager.com

Please note that letters and comments sent to the publisher are automatically considered for use in upcoming issues unless you expressly request that they not be used. You may request that you remain anonymous in the case that your letter or comments are used. We reserve the right to edit for brevity and/or clarity.

This eNewsletter is automatically sent to all NAPR members as an added, free benefit of membership. Non-NAPR Members are invited to subscribe to this newsletter by contacting Judy Clark at jclark@kmgnet.com.

The National Association of Physician Recruiters (NAPR), headquartered near Orlando, Florida, was founded in 1984, for the purpose of creating a national organization through which professional physician recruiters could work together to maintain standards of excellence within the industry and ensure the highest degree of quality in recruitment services. Today, the NAPR represents over 400 members, including recruitment firms, in-house staff physician recruiters, as well as contract staffing and management, trying to make a difference in the physician recruiting industry.

NAPR, P.O. Box 150127, Altamonte Springs, FL 32715-0127, 800-726-5613.