• US Med School Apps & Minority Enrollment Up
• Announcing 2005 Direct Mail Program
• Editorial: Abusing Communication Technologies
• STARK II
• What Every Small Business Website Should Include
• Firms turn to cell phone use policies
• Tech Tips for your home office
• Cranking it out while you're out of town
• Lighter Side: On Health Care
• National Conferences of Interest
Contact Us:
NAPR Board:
President
Mike Broxterman
President-Elect
Sandi J. Brewer
Vice President
Karen Zeller
Secretary/Treasurer
Jo-Ann M. Toldt
Past President
Neal Fenster
Directors:
Ronald Watson
Joan Pearson
Jane Born
Susan Edson
Martin H. Osinski
John S. Daniel
NAPR Services, Inc.
Julie Sherriff
Ethics
Richard Glehan
Internet/Website
Daniel Stern
Executive Vice President
Bill Kautter
 |
2005 Annual Convention |
NAPR’s Board listens when members speak...
member registration fees for the 2005 Annual Convention have been REDUCED!
| WEDNESDAY, APRIL 6, 2005 | |
| 3:00 p.m. -7:00 p.m. | Registration Open |
| 4:30 p.m. -8:00 p.m. | Exhibit Hall Open |
| 6:30 -8:00 p.m. | President’s Welcome Reception -Don’t miss the NAPR "Get Acquainted and Welcome Back” event that kicks off the annual event. |
| 6:45 p.m. | Introduction of New Members and First Timers |
| THURSDAY, APRIL 7, 2005 | |
| 7:30 a.m. -4:30 p.m. | Registration |
| 7:30 a.m. -3:00 p.m. | Exhibit Hall |
| 8:00 a.m. -8:30 a.m. | NAPR Annual Business Meeting |
| 8:30 a.m. -9:00 a.m. | Opening Remarks, Program Review and Intro Vendors |
| 9:00 a.m. -10:15 a.m. | General Session * "Physician Recruiters: Past, Present and Future" |
| 10:45 a.m. - 11:45 a.m. | Breakout Sessions * "Procuring Cause” * "How to Deal with the 'Head Trash' Involved in Recruiting" |
| 11:45 a.m. -1:00 p.m. | Installation and Awards Luncheon Sponsored by Elsevier |
| 1:30 p.m. -5:00 p.m. | General Sessions * Town Hall Meeting * "Tracking Systems” * "MGMA Survey” |
| 6:30 p.m. -8:00 p.m. | Riverboat Cruise Reception Sponsored by Physician Work |
| FRIDAY, APRIL 8, 2005 | |
| 7:30 a.m. -4:30 p.m. | Registration Open |
| 7:30 a.m. -1:00 p.m. | Exhibit Hall Open |
| 8:30 a.m. - 11:30 a.m. | General Sessions * Keynote - "Damaged Care” * "Round Table - Innovative Ideas” |
| 11:30 a.m. -1:00 p.m. | Box Luncheon |
| 1:00 p.m. -5:00 p.m. | General Sessions * "Recruitment Trends" * "Immigration Law” * "Marketing & Advertising” |
| 5:00 p.m. -5:15 p.m. | Closing Remarks/Drawing |
| 5:15 p.m. | Convention Adjourns/Open Evening |
Recruiter News
The Recruiter News is interested in receiving newsworthy information about our members. Please email Susan Edson, editor of the Recruiter News, at sedson@nehs.net with announcements, awards, promotions, or anything else that is fit to print!
More Apply to U.S. Medical Schools
Minority Enrollment Increases After Downturn in 2003
Black and Hispanic applicants contributed to the rise with 2.3 percent and 2.5 percent increases respectively. However, more significant was the number of blacks and Hispanics who entered medical school this fall: black enrollment increased by 2.5 percent, while Hispanic enrollment increased by almost eight percent. In 2003, black enrollment declined by nearly six percent, and the number of Hispanic enrollees dropped by nearly four percent. Other highlights of the 2004-2005 medical school application cycle:
- Women applicants made up just over 50 percent of the applicant pool with 18,015 applications, outnumbering men for the second straight year
- Applications from men increased almost four percent to 17,712, the first substantive gain in six years
- The number of first-time applicants rose again this year to 27,185, a nearly four percent increase
- Hispanic enrollment gains were particularly pronounced for Mexican-American males, with 200 new enrollees this year compared to 156 last year
Reprinted with permission from The Association of American Medical Colleges Washington, D.C., October 20, 2004
ANNOUNCING the 2005
DIRECT MAIL PROGRAM!
NAPR Services, Inc. is pleased to announce its cooperative mailing program for the 2005 recruitment season. In November, the membership completed a survey of needed for the year. Each mailer is designed to assist members in recruitment of these key specialties.
The 2005 mailing series includes 4 products: the Annual Subscription Program, the Sizzling Specialty Mailing Program, the Total Specialty Mailing Program and the new Willing to Relocate Mailing Program.
Annual Subscription Mailer (77,000 pieces mailed throughout the entire year!) Pay only $359 a month for 11 months, receive responses for 12 months or more!
| January | Internal Medicine, Cardiology |
| February | Endocrinology, OB/GYN |
| March | Radiology, Anesthesiology |
| April | Otolaryngology, Psychiatry |
| May | 2006 Residents/Fellows (All specialties) Part 1 |
| June | 2006 Residents/Fellows (All specialties) Part 2 |
| July | Remainder of 2006 Residents/Fellows, Dermatology |
| August | Pulmonary Critical Care, Hematology/Oncology |
| September | Emergency Medicine, Pediatrics |
| October | Physical Med/Rehab, Family Practice |
| November | GI and Orthopedic Surgery |
Sizzling Specialty Mailer (7,000 pieces mailed each month) – Pay only $775 for each mailer, participate in any or all. Advertise your job openings to 7,000 doctors in each specialty. Receive responses as long as they continue to come in!
| January | General Surgery |
| February | Urology and Hematology/Oncology |
| March | Family Practice |
| April | Cardiology |
| May | Orthopedic Surgery and Neurosurgery |
| June | Gastroenterology |
| July | Psychiatry, Child Psychiatry and Neurology |
| August | Internal Medicine |
| September | Radiology |
| October | Internal Medicine/Pediatrics |
| November | Otolaryngology and Allergy |
Total Specialty Mailer (Number of pieces and total cost vary by specialty) – Participate in one or all. Receive responses for as long as they continue to come in. Advertise your job openings directly to every employable doctor in each specialty!
| January | Gastroenterology and Pediatric GI |
| February | Internal Medicine & Hospitalists |
| March | Pediatrics & Subspecialties, including Neonatology |
| April | General Surgery / Vascular / Thoracic |
| May | Pulmonary, Critical Care Medicine, Hospitalists |
| June | Emergency Medicine including Pediatric EM |
| July | Family Practice – Mailer 1 |
| August | Cardiology & all Subspecialties |
| September | Internal Medicine & Hospitalists – Mailer 2 |
| October | OB/GYN, Maternal Fetal Medicine |
| November | Family Practice – Mailer 2 |
Willing to Relocate Mailer (Number of pieces and total cost vary by number of mailings) – Participate in one or all. Receive responses for as long as they continue to come in. Our newest mailing program has been an overwhelming success, so we will continue to offer this option also in 2005. This mailer will target doctors who have identified themselves as being willing to relocate or consider another practice opportunity. We will be doing at least three mailers for 2005 targeting the hot specialties and subspecialties.
For all mailers, the specialties were chosen by a survey of the entire NAPR membership. Don’t miss out on the most cost-effective physician mailing program available in physician recruitment! Additional information about these mailers will be made available each month in the NewsFlash. Questions? Contact Victor at NAPR.
Editorial: Abusing Communication Technologies
It seems with every change in communications technologies, abusing those techniques has resulted in organizations attempting to increase their productivity at the expense of the recipient being contacted.
First there was simple mail, then mass mailers Each of these abuses have been followed either by strategies by the recipients to protect themselves, or if the abuses became egregious enough, then the government stepped in. Our industry, the search world, as been especially prone to these abuses over the years, catching the attention of legislators on numerous occasions. Fax and Spam legislation is now on the horizon, and talk of controlling mass mailings is also under discussion. Is there a way out of this conundrum; it may be too late, but surely a cure would be a return to old-fashioned professionalism. One of the hallmarks of professionalism is respect for the people that you are working with and for; respect for the physician on the other side of the divide, and often the same respect accorded to your client, also on the other side of the divide. The attempts to reach the universe of possibilities when you have a good candidate, or similarly faxing every potential client, is really about laziness; it is substituting technology for effort, and eventually, when everyone is lazy, the system finally breaks down. The solution is professionalism, a single relationship with a single client or a single candidate, one at a time, one on one. This may not seem "efficient”, but it is really the only way to achieve positive and meaningful goals. Which leads me to our web site. The NAPR.org site has been abused of late. We need to be very sensitive to the people that sign up on our site; every courtesy must be extended. When physicians are kind enough to leave their phone numbers, they do not expect to be called past 9pm at night; they are often shocked at how many people call in the first week of sign up. They often get calls for positions that they do not have the slightest interest in. If they say they want New England and they get calls about Oregon, this is not likely to endear them or to consider you a professional. We need to respect what they signed up for, which is not to be harassed but to be helped. Messages left on their answering systems need to be truthful and in the highest spirit of professionalism; they should be polite and to the point. If they are kind enough to leave an e-mail address, the messages we send them should be relevant to their needs; they should be polite. We should thank them for making the effort to sign up with our organization. Every effort should be made to be relevant to their needs. Every violation of these norms affects all of us. There has been an increase in the number of candidates asking that their names be removed from the site. And for each of these dissatisfied physicians, there is perhaps a multiplier effect; maybe they tell 10 other physicians not to sign up with the NAPR. Abuse of technologies only leads to recipient strategies to get around the technology being abused, and leads to legislation. We need to be highly sensitive to this and have training and communications about this in our organization. We need to rigidly adhere to our ETHICS CODE, thereby insuring that all of us play by the same rules of professionalism. That is what the NAPR has been all about for the past 20 years. Those that seek to diminish this effort are not about professionalism; they are all about laziness and shoddy work, which affects us all. So as our membership grows, we will continue to stress education, ethics, professionalism among all of our members, and those who do not want to pursue these goals should really form their own organization. Comments are invited: sternd@danielstern.com
First there was the phone, then mass marketers
First there was a fax, followed by mass faxes
First there was e-mail, followed by Spamming
On March 26, the government released the latest version of Stark II, named for California Rep. Pete Stark, the author of the 1993 legislation upon which the current Medicare and Medicaid regulations are based.
Here are some resources NAPR members may find helpful:
The American College of Physicians has Stark information on it’s Web site, www.acponline.org. Click on "Advocacy,” scroll down to "Latest News,” and then click on "HHS releases Long-Awaited Stark II, Phase II Final Rule.”
The Centers for Medicare & Medicaid Services has established a "Quick Reference Guide,” which includes links to the latest rule, a summary of the Stark law, a list of current designated health services codes, and other physician resources (www.cms.hhs.gov/medlearn/refphys.asp).
The Medical Group Management Association offers both members and nonmembers a subscription site dealing with Stark, www.starkcompliance.com. MGMA members pay $150 for a 12-month subscription; nonmember cost is $495. To subscribe, call toll-free at 877-275-6462, ext 888.
The American Health Lawyers Association (www.healthlawyers.org) makes a wealth of Stark materials available. Go to the AHLA Web site, click on "Publications,” then on "Browse by Topic,” then on "Stark.” Also be alert for AHLA-sponsored Stark teleconferences, announced under "Features” on the on the home page.
When in doubt, consult a health attorney specializing in Stark and other regulatory issues affecting physicians. The AMA has urged state and local medical societies to make such lists available to members.
Copyright © 2004 and published by Advanstar Medical Economics Healthcare Communications at Montvale, NJ 07645-1742. All rights reserved.
NAPR Announcement
Keep your recruiters on the leading edge for free!
What Every Small Business Web Site Should Include Walt Whitman wrote more than a century before the Internet was a gleam in anyone’s eye that the "art of art, the glory of expression and the sunshine of the light of letters, is simplicity.” The best Web sites incorporate into their design and communication the same time-tested trait observed by Whitman all those years ago.
BUZZZZZZZZZZZZZZZZZ on Health Plans
Firms turn to cell phone use policies A growing number of companies are implementing guidelines for employee cell phone use in their cars or offices. Monsanto, for example, requires its workers to pull over and stop the car to talk on the cell phone. "If [companies] don't have a policy in place, they should. The company is certainly at risk," said the executive director of the Network of Employers for Traffic Safety in Vienna, Va.
Tech tips for your home office If you’re setting up a home office there are a few things to keep in mind when it comes to technology. Follow these tips to set up a home office that can be adapted to any changes that might come up for you in the future:
—adapted from www.smallbusiness.co.uk
Cranking it out while you're out of town
When you’re reserving your room at a hotel, you should ask for a business-class room. What will you get when you reserve a business-class room? It will vary from hotel to hotel, but when you’re staying at a mid-price to upscale hotel you should expect a room that is bigger than average and has a bigger workspace setup. The desk lighting will also likely be better, and your telephone will include a voice-mail option. You will usually also find office quality desk chairs and high-speed Internet access. You may receive complimentary office supplies, a newspaper and a printer/fax/copy machine in the room.
All them surgeons—they’re highway robbers. Why do you think they wear masks when they work on you? National Conferences of Interest
American College of Emergency Physicians
American College of Osteopathic Emergency Physicians
American Board of Psychiatry and Neurology Examination Schedule
American College of Occupational and Environmental Medicine
American Occupational Health Conference American Neuropsychiatric Association
International Academy of Cardiology
American Association of Neurological Surgeons
If you have questions or comments about
NewsFlash, please contact: Bill Kautter at bkautter@kmgnet.com (800-726-5613)
or Public Relations Chair John Daniel at john_daniel@daniel-yeager.com
Please note that letters and comments sent to the publisher are
automatically considered for use in upcoming issues unless you expressly
request that they not be used. You may request that you remain anonymous
in the case that your letter or comments are used. We reserve the right to
edit for brevity and/or clarity.
This eNewsletter is automatically sent to all NAPR members as an added,
free benefit of membership. Non-NAPR Members are invited to subscribe to
this newsletter by contacting Judy Clark at jclark@kmgnet.com.
The National Association of Physician Recruiters (NAPR), headquartered
near Orlando, Florida, was founded in 1984, for the purpose of creating a
national organization through which professional physician recruiters
could work together to maintain standards of excellence within the
industry and ensure the highest degree of quality in recruitment services.
Today, the NAPR represents over 400 members, including recruitment firms,
in-house staff physician recruiters, as well as contract staffing and
management, trying to make a difference in the physician recruiting
industry.
NAPR, P.O. Box 150127, Altamonte Springs, FL 32715-0127, 800-726-5613.
In our efforts to reach even more recruiters, we have made it easier for everyone. Now each member organization can subscribe all of its recruiters to the NAPR email listserv for free!!
In the past, recruiters paid $15 per person for this subscription which included the NAPR NewsFlash and email updates. By providing recruiters with a free subscription, we can keep in better contact with NAPR member organizations and their recruiters, by getting to know everyone in the industry, educate them, and help them understand the ethics, standards, and educational programs that are available.
When you sign up your recruiters, they will automatically receive the NAPR Newsflash. The NAPR NewsFlash provides insightful links to industry-specific articles that inform and educate -- a free tool to you and your recruiters. Don’t pass up the opportunity to avail your recruiters of this valuable resource. Sign them up today! Email their names and email addresses to napr@napr.org with a request to add them to the recruiter list.
-By Jeffrey Goldfarb
Although creating an easy-to-use Web site for a small business can seem daunting, with the myriad technological tools and splashy graphics available, a few simple items are all a site really needs to get up and running.
Some of these things may seem preposterously obvious, but surf around a bit and it doesn’t take long to find hundreds of businesses that forget the information consumers want most.
For starters, every site should have the company’s full name and a clear, short description of what the business does. Make these two things as clear and distinct as possible. Maybe even set them off in a separate color, size or font. But make sure it’s absolutely perceptible to users who you are and what you do: nothing could be more important.
Contact information is also a must. Show visitors how to reach you by phone, and make the number visible on every page of your site, designers advise. Inform people where the business is located and with whom to correspond via email to answer questions or for more information. Make sure to include city, state and country. Sound silly? You’re liable to get international visitors who will wonder if you’re in Manchester, New Hampshire, or Manchester, England.
Let Web users know what hours your business is open, and with an additional nod to worldwide users, include the time zone you’re in for good measure. Tell them which holidays you observe. Remember, the object of a Web site is to add value for your existing customers and to make it easy and inviting for new ones.
None of this primary contact information should be more than a click away and, most likely, should appear somewhere on the home page. An additional perk can be a map showing directions to a store location or company headquarters, if needed.
Reprinted from Logoworks
The buzz continues to grow regarding last week's introduction of association health plan (AHP) legislation in the U.S. House of Representatives. The bill, supported by more than 160 trade associations and the Bush administration, would permit small-business owners to unite across state lines through membership in a bona fide local, state, or national trade association to negotiate lower, large-group rates and obtain more healthcare options.
An estimated 60 percent of America's uninsured work for small businesses. The bill, which garnered broad bipartisan support and was referred to the House Committee on Education and the Workforce, is identical to House-passed legislation in the 108th Congress.
In related news, a Harvard Medical School study released the same day as the bill's introduction found that each year about two million Americans are in families that experience bankruptcy after illness or injury - most of them middle-class workers who had health insurance at the onset of their health difficulties. These represent half of all U.S. bankruptcies
-Boston.com (1/23)
—adapted from Fast Company
—Archie Bunker
www.acep.org
www.acoep.org/meetings.htm
847-374-4226
www.acoem.org
April 29 – May 6, 2005
Washington DC
www.napaonline.org
16th Annual Meeting
Feb 26 – March 1, 2005
Miami FL
www.cardiologyonline.com
12th World Congress on Heart Disease
July 16 – 19, 2005
Vancouver, BC Canada
April 16-21, New Orleans, LA