• QuickFlash – Important Info you need to Know!
• National Conferences of Interest
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It is no secret that the legislation passed over the last several months has brought some significant changes to communication patterns in our industry. In an effort to keep membership informed and able to make the decisions that will impact our businesses, NAPR has sought legal advice. Legislative Committee Chair Rich Cornell, Mike Broxterman and I have held several conference calls with Attorney Jason Gamel of Baker & Hostetler, LLP. We oriented Jason to the physician recruitment industry, to the general patterns of communication and to the questions that have been raised by our members.
Mr. Gamel has prepared a memo reviewing the communication laws that may directly affect how we conduct our business. As this Newsletter is going to press, this document is being mailed to all active and vendor members of NAPR. It is a comprehensive report reviewing the Telephone Consumer Protection Act (TCPA), the Can-Spam Act and a brief review of the Do Not Call regulations.
The TCPA legislation is the federal law enacted in 1991 that regulates unsolicited facsimile transmissions. Two member firms have been threatened with law suits in the past two years after sending facsimiles to market candidates. It is in your best interest to familiarize yourself with these laws, both federal and state. This document provides a brief review of the federal law and of each state with legislation pertinent to unsolicited facsimile transmission. Please note the federal TCPA laws apply in addition to each state’s local law. If your state or states in which you do business are not included in this report, the federal TCPA laws still apply.
Dear Miss Deed:
In my role as an in-house recruiter, I receive many calls, faxes and e-mails from recruiting firms. Sometimes I get the same curriculum vitae from more than one firm. The pressure is enormous and some of the firms get downright nasty. I need some help and will be….
Eternally Grateful
Dear Miss Grateful:
Your brief note raises some very significant issues which may potentially create significant liabilities for you.
First, in accordance with the Code of Ethics, you are required to maintain an accurate tracking system to record the submission of candidates. If you keep a log book, you will immediately know if the candidate referral is valid and can instantly (although you officially have five days to notify the recruiter) notify the firm of the validity of the referral.
Second, if you accept non-verbal referrals, you must be sure that the recruiter is, in fact, the procuring agent and that he or she has described your practice opportunity and received permission from his or her candidate to submit the candidate’s curriculum vitae.
Third, you should prepare a postcard (or e-mail/fax paragraph) which is sent to any firm which improperly presents a candidate to you. If you are diligent about this notification you will avoid the possibility of having to pay two fees. If you choose to ignore a referral which is either inappropriate or a duplicate, you will find that your non-response, in essence, constitutes an acceptance of the candidate referral.
Lastly, update your contracts with recruiting firms every two to three years. This will enable you to terminate relationships that proved to be contentious, irritating or unproductive.
Your future efficiency will be a recruiter’s dream. It’s so much easier to establish and enforce rules for how you want recruiters to work with you than to be a goody-two-shoes’ person who tries to please all. You will lose the good and honorable recruiters while encouraging the low-lifes and bottom-feeders.
Now get your bony bottom into gear, recover your sanity and remember my definition for organization: something you did without before you got it, but by that time it has become a necessity. Got that?…Really?
Cordially,
Miss Deed is an expert on all things ethical, and is ready to answer your questions. All questions to Miss Deed must be accompanied by the individual's name, telephone and e-mail address. If the individual does not want his or her name published, we will publish the question with the statement: "Name Withheld By Request." No questions will be considered without verifying who the sender is. Send your questions to Miss Deed at the following e-mail address: DearMissDeed@hotmail.com and your question may appear in an upcoming NewsFlash!
Watch your mail boxes. If you were one of the 93 firms which accessed and completed the Physician Recruitment Industry Trends Survey, you will soon be receiving a copy of the survey results - FREE.
If you did not have time to access the survey but are curious what the hottest specialties are in recruitment, what recruiters in our industry are being paid or what are the hottest journals, you can purchase a copy of the 100+ pages of data from NAPR Headquarters. NAPR members can purchase the industry trends survey for $100 and non-members can purchase the survey for $195 dollars. Call 800-726-5613 for an order form.
Vendor Profile: SLACK Incorporated
An Interview with Kristy Irwin, Sales Director of Recruitment/Classified Advertising
By NAPR Headquarters Staff
What does SLACK Incorporated do?
SLACK Incorporated is a leading provider of information to targeted health care specialists. All SLACK publications provide critical and timely information our readers need, which results in the credibility your service demands. Every month, SLACK produces more than 30 periodicals distributed to health care professionals in over 111 countries. In addition to publishing journals and newspapers, SLACK publishes more than 125 medical and allied health books worldwide; directs more than 75 meetings a year; and produces custom newspapers and meeting supplements for a growing number of health care conventions and meetings.
What is your position there?
Kristy Irwin is the Sales Director of Recruitment/Classified Advertising. Her chief responsibilities include maximizing the effectiveness of marketing efforts through targeted advertising plans; identifying new trends in print and/or Internet advertising; and leading the recruitment advertising sales staff into the future.
What services or products do you provide that would be of interest to physician recruiters?
SLACK publishes more than 30 periodicals, 25 of which are targeted to assorted specialties with the physician field. Our publications target narrow market segments, allowing advertisements to reach the audience you (the recruiter) are seeking to attract.
Please provide a brief profile about yourself.
Kristy has worked in sales for approximately 6 years and has been in recruitment advertising sales for 2 years. Her employment with SLACK Incorporated began in 1999 and she has steadily increased responsibilities, most recently being promoted to Sales Director of Recruitment / Classified Advertising. Prior to joining SLACK, Kristy was employed as a sales support administrator for an industrial pump company, Godwin Pumps, based in New Jersey. Prior to her position at Godwin Pumps, she worked as a Front Desk/Sales Manager for the hotel chain, Hampton Inn.
For more information, contact Kristy Irwin – (800) 257-8290 ext. 399 or kirwin@slackinc.com
National Conferences of Interest
AA of Orthopedic Surgeons
American College of Obstetricians and Gynecologists
American Hospital Association
APA
American College of Radiology
American Gastroenterological Association
American Neurological Association
American College of Surgeons
Radiological Society of North America
Websites that offer upcoming conference information:
www.cmeplanner.com: You can get most dates from this web site.
The Journal of the American Medical Association lists monthly meetings as well.
If you have questions or comments about NewsFlash, please contact:
Bill Kautter at bkautter@kmgnet.com (800-726-5613) or Public Relations Chair Sally Cavenaugh at scavenaugh@med-edge.com
Please note that letters and comments sent to the publisher are automatically considered for use in upcoming issues unless you expressly request that they not be used. You may request that you remain anonymous in the case that your letter or comments are used. We reserve the right to edit for brevity and/or clarity.
This eNewsletter is automatically sent to all NAPR members as an added, free benefit of membership. Non-NAPR Members are invited to subscribe to this newsletter by contacting Judy Clark at jclark@kmgnet.com.
The National Association of Physician Recruiters (NAPR), headquartered near Orlando, FL was founded in 1984, for the purpose of creating a national organization through which professional physician recruiters could work together to maintain standards of excellence within the industry and ensure the highest degree of quality in recruitment services. Today, the NAPR represents over 380 members, including recruitment firms, in-house staff physician recruiters, as well as contract staffing and management, trying to make a difference in the physician recruiting industry.
NAPR, P.O. Box 150127, Altamonte Springs, FL 32715-0127, 800-726-5613.
Miss Deed
March 10-14, San Francisco, CA
May 2004
May 2 – May 4, Washington, DC
May 2 – 5, New York, NY
May 8 – May 13, Washington, DC
May 16 – May 19, New Orleans, LA
October 3 – October 6, Toronto, Ontario
October 10 – October 14, New Orleans, LA
November 28 – December 3, Chicago IL